Share on FacebookTweet about this on TwitterShare on LinkedIn

Amy Juers of Edge Marketing joined a panel of marketing experts at Legalweek to share their respective experiences and advice on succeeding in the changing landscape in social media marketing.  We were delighted to see a high level of interest and attendance by business development and marketing professionals from large and medium law firms, as well as service providers.

Panel including Christopher Postizzi, Director of Communications, WilmerHale;  Gina F. Rubel, Esq., Founder & CEO, Furia Rubel Communications, was moderated by Jennifer Carr, Senior Business Development Manager, Lowenstein Sandler LLP.

The conversation focused on the use of social media for B2B marketing and community engagement. While it can be difficult to derive hard and fast metrics on new clients and revenue originating from (or influenced by) an organization’s social media presence, panelists agreed that social is becoming more important in the legal industry.  It’s not uncommon for prospects to use social media to research services and all marketers understand the importance of having a social media strategy.

New to social media? Or looking to improve your organization’s online presence? The panel offered these tips:

  • Social media isn’t one size fits all, and it’s not for everyone. But do your research to understand what your best opportunities are to make it work for you.
  • Social media really can make an impact for attorneys who want to build their brand, but do your research to know which channels make sense based on your audience and their preferences.
  • An estimated 90% of companies have a social presence, so most of your prospective clients are there (and likely your competitors, too.)
  • Don’t feel like you have to be on every social site; it’s ok to start with just one or two platforms where your clients are. Don’t spread yourself too thin.
  • Most important: Know you goals. What are you trying to accomplish thru social media?
  • Law firms should focus on the social sites that attorneys are comfortable using. The panel presented research on social media in legal services that reports LinkedIn as the favored platform in legal, with 86% rating it valuable and credible.  Among In-house counsel, 73% report using LinkedIn on a fairly regular basis.

Above all, whether you are a law firm, technology or service provider, your online reputation relies on high quality content and interactions, published at the appropriate time.  The messages and content in social media should not be left to a junior employee or intern. Make sure posts go through the correct approval processes before sharing via social media.

Share on FacebookTweet about this on TwitterShare on LinkedIn

Tempe, Ariz., Date — Ipro Tech, LLC, a worldwide leader in eDiscovery and trial solutions, announced today the next evolution in trial presentation technology, TrialDirector 360. TrialDirector 360 integrates with EclipseSE 360 and can be purchased by itself or in Ipro’s desktop technology suite, caSE Director 360. From discovery to trial, Ipro has you covered.

TrialDirector 360 rethinks the features of the original product and expands its capabilities making it easier to use with fewer clicks and better functionality. Users will experience enhanced issue coding, clip creation and editing, playlists and layouts. Exciting new features include exhibit labeling, deposition designations, designation reporting, transcript redaction and a more robust backend.

Derek Miller, VP of Trial Director said, “The legacy of the original TrialDirector is not lost and is at the heart of this new release. With a bevy of new and improved features, this is the silver bullet law firms need to deliver a compelling case.”

The company will showcase the product at LegalTech New York January 30 – February 1. Contact your sales rep or email sales@iprotech.com today to schedule a private demonstration. Visit Ipro booths 302 or 305 at LegalTech New York.

About Ipro Tech, LLC Founded in 1989, Ipro is a global leader in the development of advanced eDiscovery and trial presentation software. With the introduction of caSE Director 360, Ipro provides solutions from discovery to trial. Ipro’s ADD Automated Digital Discovery® workflow platform helps customers organize, review, process and produce litigation data of vast sizes and complexity — more efficiently and cost-effectively than ever before. To learn more visit www.iprotech.com. To schedule a private demonstration, email sales@iprotech.com or go online to find a Partner today.

Share on FacebookTweet about this on TwitterShare on LinkedIn

Tempe, Ariz., Date — Ipro Tech, LLC, a worldwide leader in eDiscovery and trial solutions, announced today the launch of their latest desktop technology, caSE Director 360, a powerful new way to manage every phase of the litigation lifecycle. The development of caSE Director 360 supports Ipro’s mission to bring simple, affordable, and automated solutions to the legal industry. From discovery to trial, Ipro has you covered.

caSE Director 360 is a dynamic dashboard that launches directly to EclipseSE 360, TrialDirector 360, Case Story and a host of other tools without the need to log into or switch between different programs. caSE Director 360’s intuitive interface includes a variety of tools, case utilities, recent Ipro news and events, and access to MyIpro and Ipro Community. This desktop suite puts the tech you need to manage your cases at your fingertips.

Ipro CEO, Kim Taylor, said, “caSE Director 360 is the swiss army knife of technology solutions and can handle all your small to medium size case needs. Even for your big cases, no matter what you use for review, caSE Director 360 will empower you to do more. Every firm and company should have this suite of tech tools in their arsenal.”

While the components of caSE Director 360 work as a standalone, bundling them together provides maximum benefit. The company will reveal details at LegalTech New York January 30 – February 1. Contact your sales rep or email sales@iprotech.com today to schedule a private demonstration at the show.

About Ipro Tech, LLC Founded in 1989, Ipro is a global leader in the development of advanced eDiscovery and trial presentation software. With the introduction of caSE Director 360, Ipro provides solutions from discovery to trial. Ipro’s ADD Automated Digital Discovery® workflow platform helps customers organize, review, process and produce litigation data of vast sizes and complexity — more efficiently and cost-effectively than ever before. To learn more visit www.iprotech.com. To schedule a private demonstration, email sales@iprotech.com or go online to find a Partner today.

Share on FacebookTweet about this on TwitterShare on LinkedIn

Tempe, Ariz., Date — Ipro Tech, LLC, a worldwide leader in eDiscovery and trial solutions, announced today enhanced features for its flagship cloud technology platform, Automated Digital Discovery (ADD). With best in breed functionality and standard industry processing, it’s never been easier for law firms and service bureaus alike to leverage the power of the cloud. ADD continues to deliver Ipro’s promise of simple, automated and affordable eDiscovery.

Features include a new user interface to apply security and enhanced security for Self-Service, Reports and ADD Review. Eclipse has improved performance with increased search speeds, improved handling of Lotus Notes DXL forms, faster production builds, searchable PDF’s and so much more. Processing enhancements include image building while your data streams, metadata extraction from emails converted to PDF and more. Leveraging cloud technology, with better distribution of tasks and a smaller footprint, ADD allows you to manage even your biggest cases with ease.

Another standout feature of ADD is its scalability. If you find you need more capacity, just ramp up your environment to meet your deadline and benefit from Ipro’s state of the art data center. From all-inclusive packages to pay as you go, Ipro has a flexible pricing model to meet your case needs. ADD also features a variety of powerful tools from advanced culling, comprehensive analytics, email threading, near duplication, visual searching and a cluster wheel using Clustify.

The company will offer product demos at LegalTech New York January 30 – February 1. Contact your sales rep or email sales@iprotech.com today to schedule a private demonstration. Visit Ipro booths 302 or 305 at LegalTech New York.

About Ipro Tech, LLC Founded in 1989, Ipro is a global leader in the development of advanced eDiscovery software solutions. Ipro’s ADD Automated Digital Discovery® workflow platform helps customers organize, review, process and produce litigation data of vast sizes and complexity — more efficiently and cost-effectively than ever before. With the addition of the industry leader in trial presentation, TrialDirector 360, Ipro provides solutions from discovery to trial. To learn more visit www.iprotech.com. To schedule a private demonstration, email sales@iprotech.com or go online to find a Partner today.