Delivering legal technology and service provider announcements to the media

Minneapolis, MN, and New York, NY – January 8, 2021 – Edge Legal Marketing announced today that its virtual press room, The Edge Room, is open for Legalweek(year) 2021. Beginning today, exhibitors and sponsors may create their company’s profile page, featuring their logo, recent press releases, breaking news announcements, articles, white papers, images, social profiles and other marketing materials they wish to share with legal professionals and media virtually attending Legalweek(year), before, during and after the event.

The Edge Room enables members of the media to more easily plan and prioritize briefings and coverage of breaking news. Media representatives interested in covering Legalweek(year) can apply for a press pass here

The Edge Room includes features for sponsors, exhibitors and prequalified members of the media such as:

  • Expanded reach via social sharing to The Edge Room’s LinkedIn and Twitter pages
  • Increased opportunity for featured mention in The Edge Room’s Daily Alert emails that reach nearly 9,000 legal professional subscribers
  • Automated event hashtagging for social media so your company is included in the Legalweek(year) conversations
  • Increased brand exposure by including posting to The Edge Room blog
  • Easy image uploading, including bulk uploads

Amy Juers, founder and CEO of Edge Legal Marketing, states, “The Edge Room has been brought to you by Edge Legal Marketing since 2007, but this is the first time it is being deployed for a virtual Legalweek-type of conference. Our goal has been and will always be to get breaking news and conference announcements in front of legal tech media contacts. This service is free to exhibitors and sponsors and provides the best avenue for getting important company news into the right hands.” 

Legalweek(year) 2021, Virtual Series 1, will be held February 2-4, 2021, and will bring together thousands of legal professionals for a series of five innovative virtual legal events that tackle the changing legal landscape and provide actionable insights to help legal leaders restructure, rebuild and reinvigorate today’s law firms and legal departments.

The Edge Room is a modern take on the traditional trade show press room. ALM partners with Edge Legal Marketing to offer this convenient service to conference exhibitors and prequalified members of the media. 

Edge Legal Marketing grants login credentials to qualified members of its proprietary legal and mainstream media database, providing exclusive access to previews of exhibitors’ announcements and company information. 

The Edge Room also includes additional exposure for exhibitors via its social media outlets on Twitter (#Legalweek21, #Legalweekyear, @Legalweekshow) and LinkedIn, or individuals and companies can follow Legalweek(year) via Twitter. Press releases can be automatically posted on The Edge Room blog, which is configured to help companies boost their social media presence and search engine optimization. 

If you have questions, please email Tanya Amyote at tamyote@edgelegalmarketing.com

About Legalweek

Hosted by ALM, Legalweek(year) will bring together thousands of legal professionals for a series of five innovative virtual legal events that tackle the changing legal landscape and provide actionable insights to help legal leaders restructure, rebuild and reinvigorate today’s law firms and legal departments. The Legalweek(year) virtual series aims to serve as the anchor for the legal community during an unprecedented time, as well as a guide throughout the coming year to inform legal professionals of emerging trends, cutting-edge legal technology and expert analysis of the tectonic shifts in the industry. Please follow us @Legalweekshow.

About ALM

ALM, an information and intelligence company, provides customers with critical news, data, analysis, marketing solutions and events to successfully manage the business of business. ALM serves a community of over six million business professionals seeking to discover, connect and compete in highly complex industries. Please visit www.alm.com for more information, and visit www.alm.com/events/ to learn about our upcoming events. Please follow us on Twitter at @ALMMedia.

About Edge Legal Marketing

Edge Legal Marketing delivers marketing and public relations expertise to entities in the legal market. From startups to global operations, companies and law firms trust Edge to facilitate and nurture strong relationships with media, event and association stakeholders and to convey their stories strategically to the legal market. Through igniting relationships with legal reporters and analyst firms or increasing brand awareness in a new market segment or industry, Edge has the skills and depth to be a trusted advisor. Edge is an expert at filling the lead pipeline, helping pull prospects through the marketing funnel and building loyal advocates and followers. Edge leverages traditional and unique strategies that yield the best results for their clients’ bottom line. Edge is the largest and most experienced full-service global legal marketing and public relations agency. To learn more visit www.edgelegalmarketing.com


Minneapolis, MN – April 22, 2020 – Accounting Edge Marketing, award-winning public relations and marketing firm serving organizations in the accounting industry, announced today a strategic partnership with independent news and information source Insightful Accountant and Tax Practice News.

Accounting Edge Marketing will provide smart, strategic and practical content for Tax Practice News, the sister publication to Insightful Accountant. Topics covered include practice management, practice development, technology, workflow and other topics that are relevant for today’s tax professionals focused on growing their businesses and serving their clients. The newsletter is delivered once per week to tax professionals across the country.

“The team at Edge is thrilled about this new partnership,” shares Amy Juers, CEO and founder of Accounting Edge Marketing. “Edge’s award-winning account managers and public relations experts have worked in-house for accounting firms, vendors or both. We have gained unparalleled insight, enabling us to assist our clients with intelligent, nimble and multifaceted services, including content creation and design, marketing and PR. We look forward to bringing unsurpassed content and services to Insightful Accountant’s readers and developers.”

“This relationship will help fill a big need with our advertising base since content marketing and design services are an essential part of everything we offer,” states Bob Allard, VP of business development and partner at Insightful Accountant.

“This partnership is the brainchild of Bob Allard,” Gary DeHart, publisher and managing partner at Insightful Accountant, shares. “He works with the large majority of our clients and is regularly asked whether we can assist or recommend a PR and marketing firm for short- and long-term projects. We were impressed with the level of service Accounting Edge Marketing has provided clients when we have worked with them in the past, so we look forward to working with them to bring their services to our customers in this strategic partnership.”

Since 2007, Edge has provided services to its clients by leveraging its agency expertise and strategic relationships, becoming the largest and most influential agency in the accounting channel. This partnership with Insightful Accountant further solidifies Edge’s commitment to increasing its presence and brand recognition as an industry leader in the accounting market.

Subscribe to Tax Practice News here to keep up to date on the latest technology, laws, regulations and news going on in the tax branch of accounting.

 

About Accounting Edge Marketing

Accounting Edge Marketing, based in Minneapolis, Minnesota, delivers marketing and public relations expertise to clients in the accounting market. The company helps B2B organizations promote and sell their products and services to audience segments within the industry, including accounting firms and organizations supporting the accounting market. As a full-service agency, Edge provides strategic planning, public relations, marketing and e-marketing action plans, alliance building, website development, market research and advertising (concept and media plans). To learn more visit https://www.accountingedgemarketing.com/.

About Insightful Accountant

Georgia-based Insightful Accountant is written specifically for the small business advisor who needs to stay current on the latest news and offerings in accounting technology, including updates from Intuit, Xero, Sage and the hundreds of add-on products serving the small business ecosystem. With news and insight specifically written to help the advisor better serve clients while building the firm, Insightful Accountant is unlike any other news source serving this space. https://www.intuitiveaccountant.com/

About Tax Practice News

Tax Practice News is the sister publication to Insightful Accountant, which offers a website and newsletter of resources specific to the tax professional. Topics covered include practice management, practice development, technology, workflow and other topics that are relevant for today’s tax professional who is focused on growing business and serving clients. The newsletter is delivered once per week to tax professionals across the country. https://taxpracticenews.com/

 

Media Contact:

Vicki LaBrosse
Director of Global Public Relations
Accounting Edge Marketing
vlabrosse@accountingedgemarketing.com
651.552.7753

 


Partnership further drives award-winning marketing and PR firm’s global expansion

Minneapolis and London – February 13, 2020 – Edge Legal Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced today a strategic partnership with Saltmarsh Marketing. London-based Saltmarsh Marketing delivers a range of marketing solutions to disruptive legal services businesses. Edge and Saltmarsh will work together to serve clients that require marketing and public relations services in both the US and UK.

Since 2007, Edge has provided services to its legal and accounting industry clients targeting the US and UK market by leveraging its agency expertise and strategic relationships. This partnership solidifies Edge’s commitment to increasing its international presence beyond the US to expanded markets through additional strategic partnerships. International partnerships not only afford Edge clients access to global markets, but also strengthen its global services by leveraging its partners’ experience, relationships, proven procedures and protocols as well as their professional teams.

“The legal sector continues to dramatically evolve, and there are many opportunities for businesses delivering legal services in new and innovative ways. We are looking forward to supporting the promotion of such businesses in the UK marketplace,” says Helen Burness, director at Saltmarsh Marketing.

“We are thrilled about this partnership and to have Helen’s connections and creative spirit at our fingertips,” states Amy Juers, MBA, CEO of Edge Legal Marketing. “Edge has had several requests recently for international marketing support, and we plan on leveraging our global network of partners to become a leading force in the UK market and beyond. We are proud to be a part of the Saltmarsh network as well and look forward to making a difference together for our clients.”

Edge and Saltmarsh’s strategic partnership is designed to remove the significant challenges typically present when clients want to reach markets beyond their home country’s boundaries. Clients that leverage Edge and Saltmarsh’s partnership will experience the following:

  • Localization of messaging and content that will resonate with each respective market and each respective buyer
  • Cognizant and strategic cross-border marketing and public relations services that take into consideration the target audience, the legal system, culture and language
  • Increased resources and expanded knowledge of the global market
  • Leveling the playing field against established players in the global market
  • The ability to compete against larger multinational enterprises with a broader reach
  • Critical resource and budget management when running in the race to exploit market expansion

Agencies around the globe that service the legal or accounting industries and would like to consider a strategic global partnership with Edge should reach out to Amy Juers at ajuers@edgelegalmarketing.com.

About Edge Legal Marketing

Edge Legal Marketing delivers marketing and public relations expertise to entities in the legal market. The company helps B2B businesses market and sell their products and services to corporate legal departments, law firms, federal and state courts and legal associations. Edge Legal Marketing services include strategic planning, marketing and e-marketing action plans, alliance building, website development, market research, public relations and advertising (concept and media plans). To learn more visit www.edgelegalmaketing.com.

About Saltmarsh

Saltmarsh Marketing provides legal marketing solutions to a range of clients with a particular focus on those who are breaking the mould and driving positive change in the growing legal economy.

Media Contacts:

Vicki LaBrosse
Director of Global Public Relations
Edge Legal Marketing
vlabrosse@edgelegalmarketing.com
651.552.7753

Helen Burness
Director
Saltmarsh Marketing
helen@saltmarsh.marketing
+44 7957 423277