Join Thomson Reuters at ALM Legalweek 2024 at the New York Hilton Midtown! Thomson Reuters will be hosting two Ethics sessions on Thursday, February 1st in the Trianon Ballroom. Our esteemed panel of experts will discuss the Ethical and Regulatory Impacts of Using Your Data to Train AI and Navigating the New Landscape: Addressing New Challenges to Diversity, Equity, and Inclusion Programs.

You do not need a pass to Legalweek to attend these two Thomson Reuters-hosted sessions. Lunch is included. CLE credit eligible. View the Legalweek agenda here.

Click here to reserve your spot.

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Mitratech is thrilled to announce the expansion of our portfolio through the acquisition of two companies: Syntrio, a leader in compliance training, ethics hotlines, and reporting; and Mineral, a world-class provider of predictive HR and compliance services.

The combination of Syntrio and Mineral, alongside Mitratech’s cutting-edge solutions in enterprise legal management, policy management, workflow automation, and more, presents the market’s most complete and integrated compliance platform.

To learn more about these acquisitions, please visit the press release here.

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Grab some time with Thomson Reuters at ALM Legalweek January 29th through February 1st, 2024 at the New York Hilton Midtown! Meet with Thomson Reuters in our private meeting space in booth 1201 in Rhinelander Hall to learn more about our latest generative AI capabilities. Our meeting space will be open during exhibit hall hours, beginning at 10:00 AM on Tuesday, January 30th.

Click here to book.

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Don’t overlook regulatory obligations when choosing a deployment option for eDiscovery software. Our solution expert, Mehul Patel, has highlighted five key considerations to remember during the selection process. Learn more: https://www.knovos.com/blog/5-regulatory-considerations-you-should-know-before-choosing-a-deployment-option-for-your-ediscovery-platform/

 

#ediscovery #legaltech #legaltechnology #lawtech #litigationsupport #legal #datadiscovery
#ediscoverysoftware #regulatorycompliance #crossborderediscovery #privacycompliance
#dataresidency #dataprivacy #dataprotection #lawfirms

 

 

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We’re offering a free marketing consultation and a 20% discount on the first month of our services, focusing on boosting your online presence and connecting you with your ideal clients.

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#ContractManager, robots are not ALWAYS something to be afraid of. Especially when they help with #ContractManagementSoftware processes!

Discover how #ContractAI can help your organization maximize #Contract data, mitigate #ContractRisk, and increase #ContractManagement visibility.

Read more: https://www.cobblestonesoftware.com/blog/what-is-ai-based-contract-management

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The Importance Of Personal Branding For Your Legal Practice

Human interactions are based on connections – favorable ones attract you, while unfavorable ones create a strong desire to avoid a person or organization at any expense.

This is an inherent aspect of human behavior, and it remains constant and unalterable. Advertisers possess a profound comprehension of this notion, as they invest significant resources in terms of time and money in doing research and market analysis to ascertain customer preferences and aversions, as well as the extent to which consumers link enjoyment with engaging in a particular product or service.

Through consistent and flexible branding across several platforms, this method attempts to improve an organization’s standing in the marketplace.

Common Branding Errors for Law Firms

Although marketing a product or service consistently is a key method for establishing a brand, it is not the only means of doing so. A brand primarily relies on name recognition, reputation, the perception of your target market, and your position within the industry as a whole.

Legal consumers have more options than ever before in the digital environment we live in. In virtually every location across the country, there is an abundance of lawyers, and individuals may easily access an extensive roster of legal professionals online within a matter of minutes. Consequently, if you fail to differentiate yourself from the average lawyer, there is a possibility of becoming overshadowed and unnoticed.

What is the precise definition of “personal” branding?

To exemplify the impact of personal branding on legal professionals, ranging from individual local practitioners to large-scale national law firms, let us consider a specific case:

Both personal injury attorneys in this case are equally successful and highly sought-after by their respective clients. However, one individual is recognized for their exceptional skill in bargaining, and the other is well regarded for their vast expertise in litigation pertaining to injuries. While they work in the same field, their notable attributes set them apart from one other and contribute to their individual reputations.

While numerous attorneys affiliated with a larger law firm may recognize the significance of this, they may regard it as irrelevant due to being included by their organization’s own “brand identity.” Although attorneys may garner significant respect within their firm and from clients, their exposure outside of these spheres may be limited. Personal branding has a crucial role in that context.

A strong personal brand enables lawyers to expand their network and accomplish their professional objectives, such as increased community involvement, attracting more clients to their company, or establishing themselves as authorities in their field of expertise.

There is a comprehensive list of digital marketing strategies that your legal company can utilize. In fact, we have already discussed six of the most crucial ones. Currently, our aim is to redirect our attention towards the less tangible resources necessary for constructing a personal brand, with the initial step being some self-reflection.

Although it may be difficult to maintain objectivity when assessing one’s own strengths and flaws, it is crucial for attorneys to objectively review their abilities. Evaluating your exceptional strengths, areas that want growth, and the desired reputation you aim to establish are all factors to take into consideration. This personal inventory extends beyond mere credentials, degrees, or alma maters.

While these are important to you as a professional, having a strong drive for achieving results and maintaining a consistent and well-known online (and offline) presence establishes a high level of trust and positive reputation with your clients, distinguishing you from the numerous anonymous legal representatives.

Responses to inquiries regarding what distinguishes you and motivates you to achieve are not about transforming yourself into somebody you inherently are not. The key is to prioritize authenticity and project the most exceptional rendition of oneself as a consummate professional and trusted legal advisor.

Seek the guidance of bona fide experts in branding and marketing.
The concept of “branding” encompasses various components that collectively contribute to the overall concept.

Therefore, it is crucial to have a deep understanding of the fundamental aspects of efficiently establishing connections and communicating with both new and existing clients. This is essential for creating a distinctive impression, fostering a productive relationship, and fostering a favorable association.

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Effective Strategies for Legal Firms to Generate Positive Reviews

In 2014, a staff member at 1SEO encountered a family incident that serves as a cautionary anecdote for legal companies. His spouse’s vehicle was struck from behind while stopped at a traffic signal, resulting in damage to the rear bumper. Initially devoid of any pain, she proceeded with her day but subsequently encountered stiffness and soreness. She chose to take a bath and aspirin instead of seeking medical treatment.

Nevertheless, on the following day, she experienced considerable discomfort in her neck and back, which posed difficulties in carrying out her usual activities. Nevertheless, she proceeded to her workplace, where a colleague proposed seeking legal advice from a lawyer, specifically a nearby attorney familiar to her colleague’s son.

She consulted with this lawyer, who proposed to represent her on a contingency fee basis, guaranteeing a settlement within a year. Despite his assurance of regular updates, he failed to fulfill this commitment. Gradually, her efforts to communicate with the lawyer were met with vague replies or complete absence of reaction. After almost six years since the accident, her case was finally brought to arbitration. Currently, she is composing a scathing evaluation of her encounter with the lawyer and his company, with the intention of sharing it extensively on the internet.

This narrative underscores the significance of online reviews for legal establishments. Adverse evaluations can have an enduring influence, and companies must regard them with gravity. As a digital marketing business that focuses on the legal sector, we stress the need of lawyers being vigilant about online feedback, particularly unfavorable reviews, and taking steps to resolve any underlying problems.

Here’s three primary approaches for obtaining reviews for legal services:

  • Solicit Reviews Directly: Clients frequently require a nudge to provide feedback. It is beneficial to request contented clients to share their experiences, providing them with guidance on the specific details to include and the appropriate platforms to publish on.
  • Ensure Visibility on Review Platforms: Legal firms should have profiles on sites like Avvo, FindLaw, and Lawyers.com, not just for drawing new clients but also for gathering reviews. If these profiles are adjusted for SEO, they can help improve online visibility.
  • Aim for exceptional customer service: Although it is not feasible to satisfy every individual, constantly delivering outstanding service might result in favorable feedback. Even in difficult circumstances, a company’s exertion can have an impact on the comments they receive.

Within the highly competitive legal services industry, reviews wield substantial influence over a firm’s reputation and ability to attract new clients. It is imperative to actively pursue favorable reviews and swiftly and efficiently handle any unfavorable ones. It is important to keep in mind that even if clients leave, their reviews will always be present and will continue to influence the internet reputation of your organization.

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15 Keys to Marketing Your Law Firm Online

Marketing your law firm online requires a mix of traditional online marketing techniques and tactics specific to the legal industry. Your starting place is a traditional website that informs clients about your legal practice and the lawyers that work there. From that starting place, you want to incorporate the following best practices to maximize the efficiency of your online marketing.

HIGHLIGHT YOUR SPECIALTY PRACTICE AREAS

When trying to find a lawyer, the average person doesn’t need general legal advice. They need legal assistance for a specific problem. This is why your website should highlight the areas you specialize in. Include your law specialty in the tags for your website, in the opening paragraph, and regularly throughout the page.

2. USE MULTIPLE SOCIAL MEDIA PLATFORMS

In addition to a website, you want your online presence on various social media platforms. Most people use only one or two types of social media in their daily life. Every platform where you aren’t present reduces the audience that is likely to discover your law office. Even if you only use a social media site minimally, providing links to your website will increase traffic.

3. PUBLISH A FAQ

Approximately 0.36% of the population has a law degree. The rest have a very limited understanding of the law and are certain to have questions. By publishing a FAQ to your website, you are providing an easy way for potential clients to find exactly the information they are looking for, even without direct contact.

4. PUBLISH REGULAR AND ENGAGING UPDATES

One of the best ways to drive traffic to your website is to update it regularly. Websites with new content receive a bump in Google ratings and are more likely to appear on the front page of web results. Additionally, information that is interesting to your clients will encourage them to visit your website more regularly.

5. TAKE ADVANTAGE OF GOOGLE

Roughly 50% of mobile searches are for local services. In order to maximize your visibility on local searches, you need to register your practice with Google+ Local. This will provide Google Maps information for your law firm and ensure that your law firm.

6. SUBMIT TO LAW DIRECTORIES

Websites in the first five search results receive roughly 50% of web traffic and websites on the first page receive 95%. Do a search for legal services. Law directories always appear in the sponsored results near the top of the first page. Thus, even if your business doesn’t appear on the first page, if you can be found in a law directory, there is a greater chance of being found by a new client.

7. OPTIMIZE YOUR WEBSITE FOR MOBILE

As of 2022, 63% of all Google searches were performed on mobile and that number has consistently increased throughout the past decade. Any website needs to be mobile friendly in order to be useful. Any investment into getting your website optimized for mobile will definitely pay off in the long run.

8. USE TARGETED ADVERTISING

Advertising dollars need to be spent as efficiently as possible, which means targeting the right demographics. You want your ads to be seen by people who are most likely to need the specific services you offer. For example, if you specialize in estate law, you want your ads to be viewed by older individuals. You can specify target demographics when purchasing online advertising and you should.

9. COMBINE YOUR EFFORTS WITH OTHER ATTORNEYS

Even if you don’t work together, it is valuable to create online “alliances” with other attorneys. This is an excellent way to get referrals when clients need practices areas allied attorneys don’t provide, and all you need to do is return the favor. Including links to their practice on your website (and in return have them link to your website) will also improve your Google rankings, due to having quality backlinks.

10. MAKE SURE YOUR WEBSITE LOOKS PROFESSIONAL

Clients expect professionalism from lawyers and that goes for your website as well. If your website looks like it was designed by an amateur, potential clients are likely to immediately leave your page. Hire a professional to design your website and provide regular maintenance.

11. MAKE YOUR WEB PAGE EASY TO NAVIGATE

The average person spends an average of 2 minutes and 17 seconds navigating a website. That means you have to engage with them quickly. Having an easy to navigate website is a big part of that. The faster visitors can find the information they are looking for, the more time they will spend actually interacting with that information.

12. LEVERAGE POSITIVE REVIEWS

According to data from Reevoo, conversion rates increase by roughly 50% between a website with no reviews and one with 10 reviews. Conversion rates continue to consistently improve as more reviews are added. You should leverage this by rewarding clients for providing reviews. Since you choose which reviews go on your website, it doesn’t matter whether they are positive or negative.

13. INCLUDE A CALL TO ACTION ON YOUR FRONT PAGE

A call to action offers two major benefits. First, it engages potential clients with an activity as soon as they arrive at your website. Should they call you or fill out a survey? You let them know. Second, it gives visitors easy access to your contact information. Both of these benefits increase the conversion rate of your website.

14. USE OPT-IN MARKETING

Similar to how a call-to-action lets your clients know how best to contact you, opt-in marketing lets your clients easily tell you how it is best to contact them. They choose what types of marketing to receive and how to receive it, via text, e-mail, etc. Studies also show that opt-in marketing has a much higher conversion rate than opt-out marketing.

15. USE OPT-IN MARKETING

Due to the area of law you practice, you expect a specific demographic to frequent your website. For example, if you provide family law, you expect parents will mostly browse your website. In that case, you should include links on your site that are useful for parents, even if they are only tangentially related to the law. Providing extra value for your key demographic improves conversion rates.

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Save Time and Reduce Cost by Automating ECF Notice Processing

Reducing operational costs has been a significant focus of law firms and corporate legal departments for some time. The automation of high volume/low-value repetitive tasks – the kind which no one involved relishes performing – is a strategy that has been widely adopted by law firms and corporate legal departments alike, and is well-proven to be effective in delivering operational efficiencies that result in lower costs and superior outcomes.

It no longer makes sense for law firms to continue to process electronic court filing (ECF) notices manually when these time-consuming, cumbersome, error prone, and typically non-billable tasks can be automated.

The benefits of ECF notice automation for firms of any size are quantitatively and qualitatively significant in terms of (i) reduced cost (with fast ROI); (ii) risk mitigation; (iii) enforcement of firm policies; (iv) better data quality; (v) better visibility into resource needs and allocation; and (vi) improved partner and employee morale.

Click to download the whitepaper.

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