Entries by Tanya Amyote

Nurturing an Innovative Mindset, by Tanya Amyote

As a business owner, you are acutely aware of the fundamental risks and benefits of thinking outside the box. You know the pros and cons of taking that leap of faith and you have done it, successfully. You have carefully crafted your company and everything that entails, and you are, justifiably, proud of everything you […]

Edge Legal Marketing Announces Strategic Partnership with London-based Saltmarsh Marketing

Partnership further drives award-winning marketing and PR firm’s global expansion Minneapolis and London – February 13, 2020 – Edge Legal Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced today a strategic partnership with Saltmarsh Marketing. London-based Saltmarsh Marketing delivers a range of marketing […]

AbacusNext to Preview AbacusLaw and HotDocs Integration at Legalweek New York

Integration gives firms the ability to automatically assemble error-free documents; demos in booth #220 SAN DIEGO, CA – JANUARY 30, 2020 – AbacusNext®, a leading technology provider for legal, accounting and compliance-focused professionals, today announced the company will be previewing the AbacusLaw and HotDocs integration at Legalweek New York taking place February 4-6. The integration […]

EDRM to Jumpstart 2020 with Inaugural E-discovery Community Reception in New York

MINNEAPOLIS, January 27, 2020 – Setting the global standards for e-discovery, the Electronic Discovery Reference Model (EDRM) is pleased to announce its first hosted community gathering of e-discovery community professionals at the inaugural EDRM Jumpstart Legal Tech with HaystackID social reception on Monday, February 3, 2020, from 5:00 PM until 7:30 PM at Manhattan’s Ruth’s […]

EDRM Selects Edge Legal Marketing as Its Exclusive Marketing and PR Partner

MINNEAPOLIS, January 23, 2020 – Setting the global standards for e-discovery, the Electronic Discovery Reference Model (EDRM) is pleased to announce that it has selected Edge Legal Marketing (Edge) as its exclusive marketing and public relations partner. Edge will strategically elevate the EDRM brand in order to attract and retain legal professionals from law firms, […]

FileTrail Announces Launch of FileTrail GPS™ 2.0

SAN JOSE, Calif. – January 29, 2020 – FileTrail, the leader in next-generation information governance and records management software for law firms and highly regulated industries, will unveil version 2.0 of its popular FileTrail GPS™ (Governance Policy Suite) at Legalweek New York 2020 being held February 4-6. The updated release includes significant new functionality and […]

What’s New in Marketing? Part II, by Jennifer Marsnik

Our December News with Edge article outlined some basic principles of sales and marketing that have remained constant over time, despite modern advancements in how we reach our target markets. Knowing your audience, refining your message and using a multifaceted approach to reach the segments of your audience the way each of them wants to […]

What’s New in Marketing? by Jennifer Marsnik

Legaltech News published an article on November 15, 2019, by Frank Ready, a reporter on the tech desk at ALM Media, titled “For Legal Tech Vendors, the First Impression is Everything.” What I found most interesting is that I probably could have read the same article back when I started working in this space in […]

Make a List and Check It Twice

Ah the holidays… the most wonderful time of the year! How do PR professionals make it the most wonderful time to maximize PR opportunities? Here are some tips to keep in mind to capitalize on the last weeks of the year. READ MORE