What's New in Marketing? by Jennifer Marsnik

Legaltech News published an article on November 15, 2019, by Frank Ready, a reporter on the tech desk at ALM Media, titled “For Legal Tech Vendors, the First Impression is Everything.”

What I found most interesting is that I probably could have read the same article back when I started working in this space in 1996, because it turns out that, with all the technology and advancements in the channels used to reach this market over the past 20+ years, nothing has really changed with respect to basic principles of sales and marketing.

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About The Edge Room

Edge Marketing partners with industry events nationwide to provide The Edge Room – a new highly efficient take on the old press room. The Edge Room provides an easy way for editors and vendors to communicate before and during a legal or accounting industry event.

Exhibitors: The Edge Room is a New Take on the Old Press Room

The Edge Room enables event exhibitors to post press releases, company logo, brochures, white papers.  It’s a real-time, eco-friendly way to share your story with media.  You have the option to Tweet and blog your content for even greater visibility.

Media: The Edge Room is Your Exclusive Pre-Event Screening Room

Members of the media including editors, writers, and bloggers are given secure and easy access to view news and information uploaded by event exhibitors. With this information, members of the media are able to more strategically plan booth visits to engage with exhibitors on the show floor.