Minneapolis, MN – April 22, 2020 – Accounting Edge Marketing, award-winning public relations and marketing firm serving organizations in the accounting industry, announced today a strategic partnership with independent news and information source Insightful Accountant and Tax Practice News.

Accounting Edge Marketing will provide smart, strategic and practical content for Tax Practice News, the sister publication to Insightful Accountant. Topics covered include practice management, practice development, technology, workflow and other topics that are relevant for today’s tax professionals focused on growing their businesses and serving their clients. The newsletter is delivered once per week to tax professionals across the country.

“The team at Edge is thrilled about this new partnership,” shares Amy Juers, CEO and founder of Accounting Edge Marketing. “Edge’s award-winning account managers and public relations experts have worked in-house for accounting firms, vendors or both. We have gained unparalleled insight, enabling us to assist our clients with intelligent, nimble and multifaceted services, including content creation and design, marketing and PR. We look forward to bringing unsurpassed content and services to Insightful Accountant’s readers and developers.”

“This relationship will help fill a big need with our advertising base since content marketing and design services are an essential part of everything we offer,” states Bob Allard, VP of business development and partner at Insightful Accountant.

“This partnership is the brainchild of Bob Allard,” Gary DeHart, publisher and managing partner at Insightful Accountant, shares. “He works with the large majority of our clients and is regularly asked whether we can assist or recommend a PR and marketing firm for short- and long-term projects. We were impressed with the level of service Accounting Edge Marketing has provided clients when we have worked with them in the past, so we look forward to working with them to bring their services to our customers in this strategic partnership.”

Since 2007, Edge has provided services to its clients by leveraging its agency expertise and strategic relationships, becoming the largest and most influential agency in the accounting channel. This partnership with Insightful Accountant further solidifies Edge’s commitment to increasing its presence and brand recognition as an industry leader in the accounting market.

Subscribe to Tax Practice News here to keep up to date on the latest technology, laws, regulations and news going on in the tax branch of accounting.


About Accounting Edge Marketing

Accounting Edge Marketing, based in Minneapolis, Minnesota, delivers marketing and public relations expertise to clients in the accounting market. The company helps B2B organizations promote and sell their products and services to audience segments within the industry, including accounting firms and organizations supporting the accounting market. As a full-service agency, Edge provides strategic planning, public relations, marketing and e-marketing action plans, alliance building, website development, market research and advertising (concept and media plans). To learn more visit https://www.accountingedgemarketing.com/.

About Insightful Accountant

Georgia-based Insightful Accountant is written specifically for the small business advisor who needs to stay current on the latest news and offerings in accounting technology, including updates from Intuit, Xero, Sage and the hundreds of add-on products serving the small business ecosystem. With news and insight specifically written to help the advisor better serve clients while building the firm, Insightful Accountant is unlike any other news source serving this space. https://www.intuitiveaccountant.com/

About Tax Practice News

Tax Practice News is the sister publication to Insightful Accountant, which offers a website and newsletter of resources specific to the tax professional. Topics covered include practice management, practice development, technology, workflow and other topics that are relevant for today’s tax professional who is focused on growing business and serving clients. The newsletter is delivered once per week to tax professionals across the country. https://taxpracticenews.com/


Media Contact:

Vicki LaBrosse
Director of Global Public Relations
Accounting Edge Marketing


Originally published on Legaltech News

Welcome to marketing during COVID-19 (aka coronavirus), a time where face-to-face marketing efforts like conferences, seminars, and on-site sales calls are minimized in favor of safer, virtual forms of contact.

How will this affect marketing to law firms and corporate legal?

Digital marketing is crucial, yes. But face-to-face meetings – when they can happen – make immediate impressions, allow you to gain information quickly, and can melt time off year+ sales cycles for B2B technology companies.

Legal technology conferences put companies right in front of their prospects and clients – not only on the exhibit floor but during educational presentations, demo sessions, parties, and networking. Companies spend months planning for them to promote brand awareness, win leads, and close deals. But if these conferences and the chance for in-person meetings decrease, how can marketers fill the gap? Here are a few ideas.

Click to read the article on Legaltech News.

As a business owner, you are acutely aware of the fundamental risks and benefits of thinking outside the box. You know the pros and cons of taking that leap of faith and you have done it, successfully. You have carefully crafted your company and everything that entails, and you are, justifiably, proud of everything you and your team have accomplished.

So, then what?

With so many factors to consider (your company’s reputation and longevity, and employees who depend on you for their livelihoods, to name just two), it’s no wonder successful entrepreneurs can find themselves in a tug-of-war between contentedly trucking along the same safe, well-worn road as always, or forging into uncharted territory.

Here are three ways to nurture an innovative mindset, as you consider your firm’s “then what”:


Partnership further drives award-winning marketing and PR firm’s global expansion

Minneapolis and London – February 13, 2020 – Edge Legal Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced today a strategic partnership with Saltmarsh Marketing. London-based Saltmarsh Marketing delivers a range of marketing solutions to disruptive legal services businesses. Edge and Saltmarsh will work together to serve clients that require marketing and public relations services in both the US and UK.

Since 2007, Edge has provided services to its legal and accounting industry clients targeting the US and UK market by leveraging its agency expertise and strategic relationships. This partnership solidifies Edge’s commitment to increasing its international presence beyond the US to expanded markets through additional strategic partnerships. International partnerships not only afford Edge clients access to global markets, but also strengthen its global services by leveraging its partners’ experience, relationships, proven procedures and protocols as well as their professional teams.

“The legal sector continues to dramatically evolve, and there are many opportunities for businesses delivering legal services in new and innovative ways. We are looking forward to supporting the promotion of such businesses in the UK marketplace,” says Helen Burness, director at Saltmarsh Marketing.

“We are thrilled about this partnership and to have Helen’s connections and creative spirit at our fingertips,” states Amy Juers, MBA, CEO of Edge Legal Marketing. “Edge has had several requests recently for international marketing support, and we plan on leveraging our global network of partners to become a leading force in the UK market and beyond. We are proud to be a part of the Saltmarsh network as well and look forward to making a difference together for our clients.”

Edge and Saltmarsh’s strategic partnership is designed to remove the significant challenges typically present when clients want to reach markets beyond their home country’s boundaries. Clients that leverage Edge and Saltmarsh’s partnership will experience the following:

  • Localization of messaging and content that will resonate with each respective market and each respective buyer
  • Cognizant and strategic cross-border marketing and public relations services that take into consideration the target audience, the legal system, culture and language
  • Increased resources and expanded knowledge of the global market
  • Leveling the playing field against established players in the global market
  • The ability to compete against larger multinational enterprises with a broader reach
  • Critical resource and budget management when running in the race to exploit market expansion

Agencies around the globe that service the legal or accounting industries and would like to consider a strategic global partnership with Edge should reach out to Amy Juers at ajuers@edgelegalmarketing.com.

About Edge Legal Marketing

Edge Legal Marketing delivers marketing and public relations expertise to entities in the legal market. The company helps B2B businesses market and sell their products and services to corporate legal departments, law firms, federal and state courts and legal associations. Edge Legal Marketing services include strategic planning, marketing and e-marketing action plans, alliance building, website development, market research, public relations and advertising (concept and media plans). To learn more visit www.edgelegalmaketing.com.

About Saltmarsh

Saltmarsh Marketing provides legal marketing solutions to a range of clients with a particular focus on those who are breaking the mould and driving positive change in the growing legal economy.

Media Contacts:

Vicki LaBrosse
Director of Global Public Relations
Edge Legal Marketing

Helen Burness
Saltmarsh Marketing
+44 7957 423277

ContractPodAi®, the award-winning provider of AI-powered contract lifecycle management software, will provide attendees with the tools they need to more effectively manage contracts during Legalweek New York at the New York Hilton Midtown. The company will showcase its contract management solution at booth #221, Feb. 4-6, as well as present and moderate panels inspiring improved contract management and technology understanding.

ContractPodAi will present at the Legaltech LITE Stage and moderate three panels during the course of the event with leading industry experts:

  • Deirdre Leone, VP Sales, Americas, will present on the Legaltech LITE Stage, “Streamline your Legal Process with Contract Lifecycle Management” on Tues.,  Feb. 4 at 11:00 a.m.
  • Deirdre Leone, VP Sales, Americas, will moderate the panel “Undoing the Pain of Contract Remediation with AI” on Wed., Feb. 5 at 11:00 a.m.
  • Charles Dimov, VP, Global Marketing, will moderate the panel “How Much of Contracts Still Require Manual Review” on Wed., Feb. 5, at 1:30 p.m.
  • Derek Karpel, Senior Account Executive, will moderate the panel “Moneyballing with a Killer Contract Analytics Department” on Wed., Feb. 5 at 3:00 p.m.

Building on the show’s theme of “Driving Legal Forward,” ContractPodAi’s team of contract management experts will be on hand at booth #221 in Rhinelander Hall to discuss the importance of artificial intelligence in contract automation and the recently launched Auto-Contract Desk feature. Attendees can also receive a customized report on the status of their contract lifecycle management process by completing a brief questionnaire.

Come meet our @contractpodai contract management specialists today! http://ow.ly/jGDJ50y81Vk


February 5, 2020 – Today, Litera introduced Clause Companion’s newest feature, Anonymize. The solution’s new save and anonymize workflow allows lawyers to reuse content from their prior work to safely create new documents faster.

“Clause Companion is a necessity at our firm,” a CIO with a Global 100 firm said. “It is easy, fast, and changes the game for lawyers. Not only does it empower them to provide practical guidance on how to use preferred phrases and content, but the new “Anonymize” function provides a flexible solution for document creation. Now, all lawyers — not just transactional folks — can save, reuse, and leverage their best content without needing to be a document expert or interrupting their workflow.”

Clause Companion’s Anonymize feature offers users several benefits:

  • Automatically anonymizes content by detecting and replacing deal-specific data with the choice of blanks, symbols, or variables
  • Anonymized documents can be saved to the Clause Companion library as easily accessible, ready-to-go templates
  • Allows lawyers to safely reuse these documents and their preferred content faster, without ever leaving Microsoft Word

“Lawyers often use the fastest process to draft high-quality documents – by starting from an existing document that they’re familiar with,” Avaneesh Marwaha, CEO of Litera, said. “Sorting through content libraries to identify the best, most current documents and replacing the critical details in them takes substantial time that could be better spent on higher-value tasks. Anonymize helps lawyers by making this process smarter, faster, and more secure.”

Learn more by watching our video on Clause Companion.

About Litera
Litera is the leading provider of software for managing transactions and drafting, proofreading, comparing, repairing, cleaning, and securing documents in legal and corporate industries worldwide. Our core products empower users to generate, review, and distribute high-quality content quickly and securely, from any device. Today, Litera supports thousands of document-intensive organizations across the globe, helping them satisfy the complex demands of clients and regulators.

Adoption of Casepoint eDiscovery Continues to Grow at Record Rates

Customer adoption of Casepoint eDiscovery platform exceeds all forecasts; number of matters running on the platform is up 453% from previous year.

TYSONS, Va., Feb. 4, 2020 — Casepoint, a leader in enterprise eDiscovery technology, today announced a series of dramatic growth indicators from 2019 that position the company for further success in 2020. Last year marked the release of a transformative upgrade to Casepoint eDiscovery running on Casepoint Platform. The ensuing growth includes the addition of a number of major clients, a more than quadruple increase in the number of matters running on the company’s eDiscovery platform, and a massive expansion of its employee base.

Among the client wins are Vandeventer Black LLP, Larkin Hoffman Attorneys, Spilman Thomas & Battle, and Ryley Carlock & Applewhite. “Casepoint has been a valuable and cost-efficient eDiscovery resource tool for both our attorneys and our clients. The all-inclusive TAR/analytics/AI features, self-service options, user-friendly interface, and experienced project management support are key. In addition, the transparent and competitive pricing model helps us with cost predictability and cost containment for our clients,” said Phi Tran, Esq., Director of eDiscovery at Ryley Carlock & Applewhite. Also in 2019, Casepoint was selected in October by the U.S. Securities and Exchange Commission (SEC) to conduct a cloud-based eDiscovery pilot after undergoing a rigorous multi-step evaluation process. Several of the new clients have elected to standardize on Casepoint eDiscovery across the entire enterprise, which has allowed them to replace multiple tools from other vendors and/or internal tools with Casepoint’s integrated solution.

“As soon as we released a transformative upgrade of Casepoint eDiscovery last year, we experienced accelerated growth and quickly began hiring, with a particular focus on the product team,” said David Carns, Chief Revenue Officer at Casepoint. “Since then we have added multiple new features and enhancements to the platform, and plan to make additional improvements in the next few months. We are now well-positioned to respond to the rapidly increasing demand for our products and services in the year to come.”

At the end of 2019, the number of legal matters running on Casepoint had increased by 453% over 2018. To accommodate this dramatic increase in its business and prepare for additional growth in 2020, Casepoint has been busy expanding its workforce. The company now has a total of 550 employees, up from 370 in July 2019 and 45 in 2015. The product team count currently stands at 320, up from 175 in July and 15 in 2015. The focus on expanding the product team reflects Casepoint’s ongoing commitment to continual improvement and rapid responsiveness to client feedback and requests.

“The new numbers and client wins suggest that Casepoint eDiscovery running on Casepoint Platform is quickly becoming the industry standard,” said Haresh Bhungalia, Chief Executive Officer at Casepoint. “Many of our customers have switched to Casepoint from Relativity, Recommind, Case Logistix, Ipro Eclipse, Nuix, or other platforms. They made the switch to Casepoint after experiencing our platform’s industry-leading speed, its unprecedented flexibility, and extensibility, the power of fully integrated AI and the ease of managing the entire eDiscovery process within a single, user-friendly interface.”

Now in its twelfth year, Casepoint offers blazing-fast, enterprise-class tools for full-spectrum eDiscovery, including cloud collections, data processing, advanced analytics, artificial intelligence, full-strength review, and customizable productions. Casepoint supports workflows across millions of documents, multiple terabytes of data, thousands of legal matters, and unlimited numbers of users.

For more information about the next generation of eDiscovery technology, visit casepoint.com.

About Casepoint
Casepoint empowers legal departments, law firms, and public agencies by providing smarter legal technology combined with award-winning client service. Casepoint eDiscovery is the fast, enterprise-class, and next-generation eDiscovery suite from Casepoint, based on more than 11 years of innovation in the industry. It is built upon Casepoint Platform, a highly scalable, secure, and configurable application environment that meets the demands of sophisticated clients within eDiscovery and beyond. Whether SaaS, on-prem, or hybrid, Casepoint eDiscovery features cloud collections, data processing, advanced analytics, artificial intelligence, review, and production – all in an easy-to-use web interface. Casepoint customers benefit from the ability to support sophisticated workflows across millions of documents and hundreds of users, with custom reporting and data management tools built-in. Simple, elegant, and intuitive, Casepoint represents the next generation of litigation technology that will empower your global legal team.

Media Contact:
Shana Graham
Plat4orm PR


New solution from @FTIConsulting combines cutting-edge analytics with research expertise and critical thinking.

New solution from @FTIConsulting streamlines the transfer of cloud-based files into leading document review and analytics platforms

Legalweek NY – February 5, 2020 – NetGovern today announced that it will be actively supporting Ipro’s market-leading technology and product strategy. Through this exciting partnership, NetGovern’s capabilities will soon be integrated with the Ipro eDiscovery solution. The collaboration will provide simplified, consolidated access to multiple sources of enterprise unstructured data for Ipro’s effective eDiscovery workflow.