Originally published on Legaltech News

Welcome to marketing during COVID-19 (aka coronavirus), a time where face-to-face marketing efforts like conferences, seminars, and on-site sales calls are minimized in favor of safer, virtual forms of contact.

How will this affect marketing to law firms and corporate legal?

Digital marketing is crucial, yes. But face-to-face meetings – when they can happen – make immediate impressions, allow you to gain information quickly, and can melt time off year+ sales cycles for B2B technology companies.

Legal technology conferences put companies right in front of their prospects and clients – not only on the exhibit floor but during educational presentations, demo sessions, parties, and networking. Companies spend months planning for them to promote brand awareness, win leads, and close deals. But if these conferences and the chance for in-person meetings decrease, how can marketers fill the gap? Here are a few ideas.

Click to read the article on Legaltech News.

About the Author
Melanie joined Edge Marketing in 2010 after an in-house career focused on marketing, public relations, and communications for private and publicly traded technology companies. Since then, she’s helped close to 50 technology companies make lasting and beneficial impressions in the legal and accounting communities. Her guiding mantra: “It’s not about results. It’s about the RIGHT results.”

As senior account manager for Edge, she creates cohesive PR and marketing plans formulated to help businesses reach their goals. A typical day includes anything from strategic planning, brainstorming and writing content, and delivering new ways to engage the media and target markets.

Known for her “helium hand” (but she likes to call it leadership), Melanie is a past president of the Austin chapter of the American Marketing Association (AMA) and a former board member for the Houston chapters of AMA and the Public Relations Society of America. She lives in Austin, Texas, and actively spoils her two dogs every day.