As a business owner, you are acutely aware of the fundamental risks and benefits of thinking outside the box. You know the pros and cons of taking that leap of faith and you have done it, successfully. You have carefully crafted your company and everything that entails, and you are, justifiably, proud of everything you and your team have accomplished.
So, then what?
With so many factors to consider (your company’s reputation and longevity, and employees who depend on you for their livelihoods, to name just two), it’s no wonder successful entrepreneurs can find themselves in a tug-of-war between contentedly trucking along the same safe, well-worn road as always, or forging into uncharted territory.
Here are three ways to nurture an innovative mindset, as you consider your firm’s “then what”: