MINNEAPOLIS – JULY 31, 2025 – Edge Marketing, an award-winning full-service agency specializing in strategic marketing and public relations for the legal, accounting and professional services industries, is proud to announce the launch of its generative engine optimization (GEO) service: a strategic approach to digital visibility that positions clients as trusted sources in today’s AI-driven search landscape.

As search engines, voice assistants and chatbots now use artificial intelligence to surface and summarize sources, brands face a new visibility challenge. Traditional SEO alone is no longer sufficient; success now means being cited, sourced and recommended by both human audiences and generative AI.

“AI is changing the rules of digital visibility at a breathtaking pace,” states Amy Juers, MBA, CEO at Edge Marketing. “With our new GEO service, we’re helping our clients move beyond being just seen. We ensure they’re cited, trusted and recognized as industry leaders in the moments that matter most.”

Edge’s GEO service is built on a proven foundation of content and PR strategies, now evolved for the next era of search. Clients benefit from:

  • Bylined articles and thought leadership: authoritative content optimized for both readers and AI engines.
  • Earned media and PR campaigns: brand mentions and expert commentary for enhanced credibility and AI citation.
  • Blog content: well-crafted articles that directly answer client questions and drive visibility.
  • Press release writing and distribution: news built for media pickup, industry influence and SEO/GEO results.
  • FAQs and ask-and-answer content: structured Q&As tailored for discovery in AI and voice search.
  • Digital content optimization: metadata, schema markup and technical enhancements for better discoverability.
  • Multimedia integration: podcasts, videos and infographics extending brand reach across AI-accessible channels.
  • Thought leadership amplification: placements in interviews, speaker slots and podcast features.

To support the launch of its GEO services, Edge is providing a new free downloadable Guide & Tips PDF, “Making Every Click Count: SEO Meets GEO for Real Results,” filled with actionable steps to accelerate discovery in the era of AI search and a dedicated episode of Edge Unscripted, Edge’s podcast for future-ready marketers and leaders.

Cindy Moen, senior account manager at Edge, says, “Consider that nearly 100,000 Google searches happen every second and almost 65% now end without a single click due to AI-driven answers and generative summaries. Through our existing marketing and PR services, Edge clients are ahead of the game for GEO. They’re seeing an increase in the results compared to traditional SEO alone. If your brand isn’t cited by AI, you’re missing out on a massive opportunity to reach your audience.”

To learn more about GEO services, visit https://edgemarketinginc.com/services/website-development-geo-and-seo/.

About Edge Marketing
Edge Marketing, Inc. is a global leader in delivering results-driven strategic marketing and public relations expertise to clients in the legal, accounting and professional services industries. As an award-winning full-service agency since 1997, Edge combines innovative technology with strategic expertise to provide fractional CMO services, GEO services, strategic planning and budgeting, public relations, branding, website development, email campaigns and digital advertising for clients worldwide. With a focus on authenticity and leveraging reliable technology, Edge has helped B2B organizations reach the top through innovative marketing and public relations strategies that deliver measurable results and elevate its clients’ brands. To learn more, visit www.edgemarketinginc.com.

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Minneapolis, MN – July 17, 2025 – Edge Marketing, Inc., a leading marketing and public relations agency for the legal, accounting and professional services sectors, is thrilled to announce a new collaboration with LegalOps.com to deliver its virtual press room, The Edge Room, to the upcoming Running Legal Like a Business (RLLB) 2025 conference.

This exciting new partnership marks the first time The Edge Room, the go-to platform for connecting legal tech innovators with media, will be featured at the Running Legal Like a Business Conference. Hosted by LegalOps.com, the conference brings together general counsel, legal operations leaders, IP and litigation ops professionals and solution providers who are redefining how legal services are delivered in order to create a competitive advantage for their companies. It is the one place where the entire ecosystem comes together to collaborate and innovate around running legal like a business.

“We’re honored to bring The Edge Room experience to Running Legal Like a Business 2025,” says Amy Juers, CEO of Edge Marketing. “Partnering with LegalOps.com provides a unique opportunity to connect forward-thinking voices in legal with the editors, reporters, analysts and media who tell the industry’s story. Together, we’ll help surface the solutions and perspectives that will shape the next chapter for legal business operations.”

The Edge Room offers an intuitive, secure platform for registered exhibitors and sponsors to upload press releases, announcements, demo videos and company news, all accessible to credentialed media seeking insights and the latest developments from conference participants. LegalOps.com’s commitment to knowledge-sharing and transformation makes Running Legal Like a Business 2025 the ideal venue for this partnership.

“Our mission at LegalOps.com is to empower legal professionals to run smarter, more innovative businesses,” says Connie Brenton, founder and CEO, LegalOps.com. “By integrating The Edge Room, we’re giving attendees, exhibitors and sponsors a direct channel to get industry news in front of those who shape the conversation and, ultimately, help drive meaningful change in the sector.”

The Edge Room for RLLB 2025 will open to exhibitors and sponsors on August 1 and media on August 25.

Media representatives interested in covering RLLB 2025 can apply for a press pass and access to The Edge Room by contacting Vicki LaBrosse at vlabrosse@edgemarketinginc.com.

Questions about The Edge Room can be directed to Tanya Amyote at tamyote@edgemarketinginc.com.

For more information about Edge Marketing and The Edge Room, visit www.theedgeroom.com. To learn more about Running Legal Like a Business 2025 and LegalOps.com, visit www.legalops.com.

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About LegalOps.com

LegalOps.com is dedicated to advancing legal department management by delivering actionable insights to general counsel and legal department leaders, promoting the recognition of legal operations as a profession and fostering a vibrant, inclusive community of in-house counsel, technology providers, service partners and law firms. LegalOps.com offers robust networking opportunities and a diverse calendar of events—including the annual Running Legal Like a Business conference, regional gatherings in 14 U.S. cities, webinars and the HERizon Women’s Initiative—providing both in-person and virtual experiences to meet the needs of modern legal professionals. To learn more visit www.legalops.com.

About Edge Marketing

Edge Marketing, Inc. is a global leader in delivering results-driven strategic marketing and public relations expertise to clients in the legal, accounting and professional services industries. As an award-winning full-service agency since 1997, Edge combines innovative technology with strategic expertise to provide fractional CMO services, strategic planning and budgeting, public relations, branding, website development, email campaigns and digital advertising for clients worldwide. With a focus on authenticity and leveraging reliable technology, Edge has helped B2B organizations reach the top through innovative marketing and public relations strategies that deliver measurable results and elevate its clients’ brands. To learn more, visit www.edgemarketinginc.com.

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