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For businesses, there are a lot of benefits to exhibiting at trade shows. Trade shows offer the chance to not only gain visibility and make a splash in the industry, they also offer the chance to meet face-to-face with a potential client that is likely to be in the frame of mind of listening to what you say and buying products or services.

Of course, attendees go to these shows for various reasons such as to get informed of the latest industry trends, hear from peers how they have overcome obstacles that perhaps they too are facing, but also…secretly…I believe they are there to see which exhibitor can give them a memorable experience. They want to be wowed and wined and dined. They want to be educated and armed with information that they can bring back to the office and show value to their organizations.

So, the challenge lies ahead for conferences and trade shows to put their best foot forward so the attendee comes back next year and the challenge for the exhibitor is to leave a lasting positive impression which will hopefully convert to a new client, new relationship, and hence, new revenue down the line.

The upcoming Legalweek West is dubbed as the largest legal conference on the West Coast. On June 12 -13, thousands of legal professionals will crowd the Hilton San Francisco Union Square to indulge in two full days of education, networking, exhibit hall visits and more.

The show starts with a “State of the industry keynote” regarding Internet, technology and the law; featuring a discussion on Digital News & Information in the Age of Trump. This intriguing keynote will be headlined by Ari Melber, chief legal correspondent of MSNBC. The day will continue with educational tracks focusing on legal operations, legal executives, legal technology.

There are plenty of exhibit hall breaks scattered throughout the agenda and this is when the exhibitors need to shine! Perhaps some of the libations that are delivered during the evening Welcome Cocktail Reception will break down some barriers to entry and pitches will be flying throughout the exhibit hall!

An interesting spin on Legalweek is their LegalLive event Monday night from 6:30 – 8:30 PM. It is a Darwin Talks presentation that is “meant to intrigue, excite and generate discussion (similar to Ted talks)” event.

Day 2 of Legalweek West keynote focuses on possibly the hottest topics around which is Cybersecurity, Consumer Privacy Challenges and IoT and Big Data. It’s here, we can’t avoid it and this keynote is sure to provide a lot of insight to legal practitioners. The educational tracks will continue to focus on legal technology, but also legal diversity and small firm practices.

As the world becomes more electronic and automated, it is important to remember the “old school” form of communication and connection. Legalweek and other trade shows and conferences will remain as one of the best opportunities to build and grow.

Edge Legal Marketing, the proud creators of The Edge Room™ will be at Legalweek West and look forward to making as many connections as possible while at the show. We hope to see you there!

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