Entries by Tanya Amyote

EDRM to Jumpstart 2020 with Inaugural E-discovery Community Reception in New York

MINNEAPOLIS, January 27, 2020 – Setting the global standards for e-discovery, the Electronic Discovery Reference Model (EDRM) is pleased to announce its first hosted community gathering of e-discovery community professionals at the inaugural EDRM Jumpstart Legal Tech with HaystackID social reception on Monday, February 3, 2020, from 5:00 PM until 7:30 PM at Manhattan’s Ruth’s […]

EDRM Selects Edge Legal Marketing as Its Exclusive Marketing and PR Partner

MINNEAPOLIS, January 23, 2020 – Setting the global standards for e-discovery, the Electronic Discovery Reference Model (EDRM) is pleased to announce that it has selected Edge Legal Marketing (Edge) as its exclusive marketing and public relations partner. Edge will strategically elevate the EDRM brand in order to attract and retain legal professionals from law firms, […]

FileTrail Announces Launch of FileTrail GPS™ 2.0

SAN JOSE, Calif. – January 29, 2020 – FileTrail, the leader in next-generation information governance and records management software for law firms and highly regulated industries, will unveil version 2.0 of its popular FileTrail GPS™ (Governance Policy Suite) at Legalweek New York 2020 being held February 4-6. The updated release includes significant new functionality and […]

What’s New in Marketing? Part II, by Jennifer Marsnik

Our December News with Edge article outlined some basic principles of sales and marketing that have remained constant over time, despite modern advancements in how we reach our target markets. Knowing your audience, refining your message and using a multifaceted approach to reach the segments of your audience the way each of them wants to […]

What’s New in Marketing? by Jennifer Marsnik

Legaltech News published an article on November 15, 2019, by Frank Ready, a reporter on the tech desk at ALM Media, titled “For Legal Tech Vendors, the First Impression is Everything.” What I found most interesting is that I probably could have read the same article back when I started working in this space in […]

Make a List and Check It Twice

Ah the holidays… the most wonderful time of the year! How do PR professionals make it the most wonderful time to maximize PR opportunities? Here are some tips to keep in mind to capitalize on the last weeks of the year. READ MORE

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Edge Marketing Named Winner of Two Prestigious 2019 MarCom Awards

Plus honorable mention in two additional categories Minneapolis – November 1, 2019 – Edge Marketing, Inc., a Minneapolis-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, was recently honored with two prestigious 2019 MarCom Awards. The agency was named a Platinum Winner for a social media campaign […]

Five Technology Experts Weigh In on Today’s Cybersecurity Challenges

Try catching a mosquito from the bed of a pickup truck that’s bumping over soccer ball-size rocks. To many, nailing this is easier than addressing today’s cybersecurity challenges. How can organizations defend against or even stave off digital threats? In honor of National Cybersecurity Awareness Month, I (virtually) sat down with the following five technology […]

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Merlin Legal Open Source Foundation Launches

Improving access to justice through the use of open source software Denver CO, October 16, 2019—John Tredennick, longtime trial lawyer and former CEO and founder of award-winning Catalyst Repository Systems, today announced the formation of the Merlin Legal Open Source Foundation. The Merlin Foundation is a nonprofit corporation in the process of registering as a […]